Top 25/Lifetime Awards

HSMAI honors industry leaders who have made significant contributions to the industry through two nomination base programs, the HSMAI Top 25 and Lifetime Achievements, with recipients being honored at the annual Adrian Awards Gala.

The HSMAI Top 25

Every year, HSMAI spearheads an effort to identify the “The HSMAI Top 25: Extraordinary Minds in Hospitality Sales, Marketing, Revenue Optimization” as picked by their peers. Chosen for their creativity, ingenuity, drive and impressive successes, they are individuals who excel in their field and are at the top of their game.

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Lifetime Achievement Awards

The Albert E. Koehl Award for Lifetime Achievement in Hospitality Marketing – This award recognize individuals who have spent a major portion of their careers in the hospitality and travel profession and have contributed to the betterment of the industry in a significant and lasting way, over an extended period of time.

The Winthrop W. Grice Award for Lifetime Achievement in Hospitality Public Relations – This award recognize individuals who have spent a major portion of their careers in the hospitality and travel profession and have contributed to the betterment of the industry in a significant and lasting way, over an extended period of time.

Learn More and Nominate