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Advocacy Leadership & Community Impact
Advocacy Leadership & Community Impact is presented in partnership with Destinations International and recognizes marketing, communications and advocacy campaigns that increase understanding of travel and tourism’s value in strengthening communities and local economies. Destinations International defines advocacy as “the intentional practice of positioning destination organizations as essential leaders in advancing community vitality and growth.” Entries should demonstrate strategic storytelling, measurable results and meaningful community impact.
Multi Channel
Earned
Paid
Owned
AI Powered Marketing
Recognizes the strategic use of artificial intelligence to enhance marketing planning, creativity, personalization, optimization, or campaign performance. Entries should demonstrate how AI contributed to measurable business or marketing results.
Multi Channel
Earned
Paid
Owned
Best Airline Campaign
Honors an integrated marketing campaign that successfully promoted an airline, route, service, loyalty program, or brand. Entries should demonstrate strategic planning, creative execution, and measurable results.
Multi Channel
Best Attraction Campaign
Recognizes an integrated campaign promoting an attraction, entertainment venue, museum, theme park, cultural site, or tourism experience. Entries should showcase audience engagement and measurable impact.
Multi Channel
Best Cruise Campaign
Honors an integrated campaign that effectively promoted a cruise line, itinerary, ship, onboard experience, or destination. Entries should demonstrate innovation, creativity, and business results.
Multi Channel
Best DMO Campaign
Recognizes an integrated marketing campaign developed by a destination marketing or management organization to increase visitation, awareness, engagement, or economic impact.
Multi Channel
Best Hotel or Resort Campaign
Honors an integrated campaign that successfully promoted a hotel, resort, collection, or hospitality brand. Entries should demonstrate a clear strategy, compelling creative, and measurable outcomes.
Multi Channel
Best OTA Campaign
Recognizes an integrated marketing campaign promoting an online travel agency, booking platform, or travel technology provider. Entries should demonstrate effectiveness in driving awareness, engagement, or bookings.
Multi Channel
Best Restaurant/Dining Campaign
Honors a campaign promoting a restaurant, dining concept, culinary experience, or food and beverage offering. Entries should demonstrate creativity, audience engagement, and measurable business results.
Multi Channel
Best Short-Term Rental Campaign
Recognizes an integrated campaign promoting a vacation rental, home-sharing platform, or short-term rental brand. Entries should demonstrate effective storytelling and measurable marketing success.
Multi Channel
Broadcast, Streaming or Audio
Recognizes excellence in marketing through broadcast, streaming, and audio media, including television, connected TV (CTV), streaming services, radio, podcasts, and similar platforms. Entries may include individual executions or integrated campaigns that demonstrate strategic use of these channels to achieve measurable results.
Multi Channel
Earned
Paid
Owned
Business-to-Business/Trade Campaign
Honors marketing campaigns developed to reach travel advisors, meeting planners, corporate buyers, wholesalers, or other business audiences. Entries should demonstrate clear objectives and measurable business impact.
Multi Channel
Earned
Paid
Commercial Strategy Innovation
Recognizes innovative approaches to commercial strategy that drive business performance through collaboration across marketing, sales, revenue management, distribution, or digital commerce.
Multi Channel
Consumer Brand Campaign
Honors integrated campaigns designed to build brand awareness, preference, consideration, or customer engagement among consumer audiences. Entries may include strategic brand partnerships, co-marketing initiatives, sponsorships, or collaborative campaigns that advance shared marketing objectives.
Multi Channel
Earned
Paid
Content Marketing
Recognizes the creation and distribution of valuable, relevant content that engages target audiences and supports defined marketing objectives. Entries may include editorial, branded storytelling, blogs, Substacks, podcasts, newsletters, or multimedia content.
Multi Channel
Earned
Paid
Owned
Contest/Sweepstakes
Honors promotional contests, sweepstakes, giveaways, or incentive campaigns that successfully generated awareness, engagement, participation, or customer acquisition.
Multi Channel
Earned
Creator & Influencer Marketing
Recognizes successful collaborations with creators or influencers that authentically engaged audiences and advanced marketing objectives through paid, earned, or owned channels.
Multi Channel
Earned
Paid
Owned
Customer Experience Innovation
Honors innovative initiatives that enhanced the guest or customer experience across the marketing journey, from inspiration and booking through the on-property or post-visit experience.
Multi Channel
Experiential Marketing
Recognizes immersive brand experiences, activations, pop-ups, live events, interactive campaigns, or co-branded experiences that created meaningful audience engagement and measurable results.
Multi Channel
Feature Placement Consumer Media: Online or Print
Honors earned media coverage in consumer-facing publications or digital outlets that successfully generated awareness, credibility, and audience engagement.
Earned
Feature Placement Trade Media: Online or Print
Recognizes earned editorial coverage in hospitality, travel, meetings, tourism, or other industry publications that effectively reached professional audiences.
Earned
Marketing Innovation
Honors creative approaches that challenged conventional marketing practices through new technologies, strategic brand partnerships, platforms, formats, or marketing strategies. Entries should demonstrate originality and measurable impact.
Earned
Paid
New Opening/Launch
Recognizes marketing campaigns supporting the successful launch of a new property, destination, product, service, or brand.
Multi Channel
Earned
Paid
Owned
Personalization & Loyalty Marketing
Honors campaigns that leveraged customer insights, segmentation, CRM, loyalty programs, or personalized experiences to deepen customer relationships and drive measurable business results.
Multi Channel
Print Collateral
Recognizes exceptional print communications including brochures, magazines, direct mail, sales materials, visitor guides, and other printed marketing assets.
Owned
Relaunch of Existing Property or Product
Honors campaigns that successfully repositioned, renovated, refreshed, or reintroduced an existing property, product, service, or brand to the marketplace.
Multi Channel
Earned
Paid
Reputation Management
Recognizes programs that effectively protected, enhanced, or restored brand reputation through proactive communications, guest engagement, review management, or issue response.
Multi Channel
Earned
Search & Performance Marketing
Honors search engine optimization (SEO), paid search (SEM), performance marketing, or conversion-focused campaigns that successfully drove qualified traffic, leads, bookings, or revenue.
Paid
Owned
Social Media Engagement
Recognizes creative and effective use of social media platforms to build community, inspire engagement, increase brand awareness, or achieve measurable marketing objectives.
Multi Channel
Earned
Paid
Owned
Special Event
Honors marketing and communications supporting conferences, grand openings, festivals, celebrations, sponsorships, or other special events that generated significant audience engagement and business results.
Multi Channel
Earned
Paid
Owned
Sustainability & Stewardship
Recognizes campaigns highlighting environmental sustainability, responsible tourism, community engagement, cultural preservation, or other initiatives that positively impact people, places, and the planet.
Multi Channel
Earned
Paid
Owned
Technology, Data & Analytics Excellence
Honors outstanding use of technology, customer data, analytics, or measurement to inform strategy, optimize performance, improve decision-making, or deliver measurable business outcomes.
Multi Channel
Owned
Video
Recognizes excellence in video storytelling that advances a brand, campaign, or business objective. Entries may include short-form, long-form, promotional, documentary, branded, or social video and will be evaluated on creativity, production quality, storytelling, and measurable impact.
Multi Channel
Paid
Owned
Website
Honors websites that demonstrate excellence in user experience, design, content, functionality, accessibility, and performance while effectively supporting business and marketing objectives.
Owned