The HSMAI Adrian Awards

For 64 years the Adrian Awards have spotlighted excellence in hospitality advertising, digital marketing, and public relations.

Marketing has been at the forefront of leading the recovery of travel as leisure and business travelers moved from reluctance to excitement to get back on the road. This year’s competition will focus on capturing the great work done by hotels, destinations and their agency partners to get the country moving again, showcase safety and security, and welcome those travelling for the first time in more than a year.

The Adrian Awards gather and share best practices in marketing and technology, as well as celebrating individuals who have championed the recovery.

Visit The Winners Gallery to Learn About The 2021 Honorees

Information of the 2022 Adrian Awards Competition will be available soon with entry opening 8/22!

Hospitality Recovery Heroes

Given the unique current landscape of hospitality and travel and the emergence of extraordinary leaders, HSMAI created a new recognition program in 2020 “HSMAI Hospitality Heroes: An Adrian Awards Honor.” Carrying on the mission of those honors, the 2021 Hospitality Recovery Heroes will honor the individuals behind the recovery at the local level, championing destinations, hotels, safety measures, and charitable programs.

Event Co-Host

2022 Adrian Award Partners