The HSMAI Adrian Awards

For 63 years the Adrian Awards have spotlighted excellence in hospitality advertising, digital marketing, and public relations.

The focus of the 2020 HSMAI Adrian Awards is on Best Practices, Innovation and Community in categories related to work done in response to the coronavirus crisis, with streamlined entry, lower costs, and a later deadline to allow recognition of more great work. The Adrian Awards will gather and share these best practices and innovations that empower recovery in new and traditional categories.

Four Focus Categories:

  • Corporate Social Responsibility
  • Crisis Communications/Management
  • Recovery Strategies
  • Talent and Leadership Development: An HSMAI Foundation Honor

Traditional Adrian Awards Categories

20 select Adrian Awards categories are open for pre-crisis marketing efforts. Work completed after January 1, 2019 through the date of entry, 2020 is eligible for entry. Entries submitted in prior years may be resubmitted if the results of the campaign have changed significantly, or if additional elements have been added to the piece or program after January 1, 2019.

Reduced Entry Fees

Entry fees in all Adrian 2020 categories are significantly reduced, with discounted entry for HSMAI members in traditional Adrian categories, although membership is not required to enter.

Extended Entry Period

Open October 1, 2020; Close December 1, 2020

Adrian Awards Celebration

A dinner will be held celebrating best practices, innovation, and outstanding individuals, Tuesday, March 30, 2021, in conjunction with the HSMAI Marketing Strategy Conference and other “HSMAI Marketing Week” events at The Diplomat, Hollywood, FL

Given the unique current landscape of hospitality and travel and the emergence of extraordinary leaders, HSMAI created a new recognition program “HSMAI Hospitality Heroes: An Adrian Awards Honor.” Heroes are recognized for their efforts to take a leadership position, champion a cause, or create a program that has directly benefited industry workers, medical personnel, first responders, or communities impacted by the coronavirus pandemic. Meet the Heroes.

2019 Adrian Award Partners

Benefactor Partner

Broadway Partners