The HSMAI Adrian Awards

For 65 years the Adrian Awards have honored excellence in travel marketing.

When the plot twists and you just can’t put the book down. The emphatically shouted “yes!” when Netflix asks if you’re still watching. Waking up in a new destination, with a full itinerary of fresh experiences that lie ahead. The Next Great Chapter is about that feeling of joyful anticipation as the moments in your life build to a crescendo.

The travel industry is thriving once more, emboldened by the adversity of the last few years. Together, we celebrate the triumphs of marquee moments that we’ve shared, big and small. At the same time, we open the doors for a future full of exploration and excitement. These are the first pages in your Next Great Chapter. We invite you submit your travel marketing success story for 2022 Adrian Awards!

2022 Adrian Awards Focus Categories:

  • Diversity, Equity & Inclusion Marketing
  • Recruitment Marketing
  • Audience Marketing on New Platforms

Enter the work you feel best captures the Next Great Chapter in any of 42 categories in the divisions of Advertising; Digital; Public Relations/Communications; and Integrated Campaigns.

2022 Celebration Co-Host

2022 Adrian Award Partners