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The HSMAI Adrian Awards

For 63 years the Adrian Awards have spotlighted excellence in hospitality advertising, digital marketing, and public relations.

The focus of the 2020 HSMAI Adrian Awards is on Best Practices, Innovation and Community in categories related to work done in response to the coronavirus crisis, with streamlined entry, lower costs, and a later deadline to allow recognition of more great work. The Adrian Awards will gather and share these best practices and innovations that empower recovery in new and traditional categories.

Adrian Awards Celebration

A virtual event was held celebrating best practices, innovation, and outstanding individuals, Tuesday, March 23, 2021.

Hospitality Heroes

Given the unique current landscape of hospitality and travel and the emergence of extraordinary leaders, HSMAI created a new recognition program “HSMAI Hospitality Heroes: An Adrian Awards Honor.” Heroes are recognized for their efforts to take a leadership position, champion a cause, or create a program that has directly benefited industry workers, medical personnel, first responders, or communities impacted by the coronavirus pandemic. Meet the Heroes.

2019 Adrian Award Partners

Benefactor Partner

Broadway Partners