The HSMAI Adrian Awards

For 69 years the Adrian Awards have honored excellence in travel marketing.

The HSMAI Adrian Awards is the premiere global travel marketing awards competition celebrating the creativity, impact, and innovation that define our industry.
The entry period for the 2025 HSMAI Adrian Awards is closed.

Please join us February 18, 2026 in New York City for our Adrian Awards Celebration as we toast this year’s winners.

Adrian Awards Celebration Partners

Best of Show Co-Host

Signature Partner

Supporter Partner

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Top 25

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