The HSMAI Adrian Awards

For 65 years the Adrian Awards have honored excellence in travel marketing.

When the plot twists and you just can’t put the book down. The emphatically shouted “yes!” when Netflix asks if you’re still watching. Waking up in a new destination, with a full itinerary of fresh experiences that lie ahead. The Next Great Chapter is about that feeling of joyful anticipation as the moments in your life build to a crescendo.

The travel industry is thriving once more, emboldened by the adversity of the last few years. Together, we celebrate the triumphs of marquee moments that we’ve shared, big and small. At the same time, we open the doors for a future full of exploration and excitement. These are the first pages in your Next Great Chapter.

HSMAI invites you to help commemorate The Next Great Chapter in travel marketing at the 2022 Adrian Awards Celebration, taking place on the West Coast for the first time. Save the date Thursday, February 23, 2023, at the JW Marriott LA Live for an evening celebrating the best advertising, digital, PR/communications, and integrated campaigns.

2022 Celebration Co-Host

2022 Adrian Award Partners