Reserved for the Remarkable

Enter to join a 70-year tradition of honoring creativity, business impact, and marketing excellence across hospitality and travel

The best work deserves an equally prestigious stage. And for seven decades, the Adrian Awards have been exactly that, spotlighting the stellar campaigns, ideas, and innovations that have defined hospitality and travel marketing.

Launched in 1956 by industry pioneer Adrian W. Phillips, the competition recognizes the creative thinking, strategic execution, and measurable results that continue to move the industry forward.

Whether you’ve launched a breakthrough campaign, elevated a destination, transformed a guest experience, or redefined what’s possible through marketing, this is your opportunity to be recognized alongside hospitality and travel’s most respected brands, agencies, and professionals.

As we celebrate 70 Years of Excellence, we invite you to submit your best work.

Adrians Quick Facts

Industry Focus: Hospitality & Travel Marketing

Established: 1957

Celebrating: 70 Years of Excellence

Competition Opens: July 15, 2026

Entry Deadline: September 15, 2026

Eligibility: Work completed January 1, 2025 – September 15, 2026

Recognition Includes: 

  • Best of Show
  • Platinum
  • Gold
  • Silver
  • Bronze
  • Eight New Best-Of Categories

Celebrating 70 Years of Excellence

From a Classroom to the World

Since 1956, the Adrian Awards have recognized the work that truly defines hospitality and travel marketing excellence.

Industry trailblazer Adrian W. Phillips launched the Adrian Awards from his Cornell University classroom. The goal: showing his hotel advertising students what the industry’s best work truly looked like. And in the 70 years since, it has become the industry’s premier awards program, honoring the creativity, strategy, and measurable impact that move businesses and travelers forward.