The HSMAI Adrian Awards

For 67 years the Adrian Awards have honored excellence in travel marketing.

We collect a lot along the way: pictures, souvenirs, and so much more. Travel is about the journey, so let’s celebrate the moments that comprised your most innovative and successful travel marketing campaigns. (Who knows, you may even go home with a shiny new keepsake yourself.) From the memorable hotels & destinations you marketed in 2023 and 2024, to the Adrian Awards Celebration we’re hosting next year, we Wish You Were Here. It all starts with submitting your campaigns — so submit today, and prepare to collect your next travel keepsake.

The 2024 Competition Is Now Closed. Winners will be honored at the Adrian Awards Celebration, February 18, 2025, at the New York Marriott Marquis