Categories

The Adrian Awards competition is comprised of multiple categories for Advertising, Digital Marketing, Public Relations, Integrated Marketing, and Specialty Awards.

New For 2019!

HSMAI Foundation Talent & Leadership Development Award

Industry-wide, the C-suite is lamenting the shortage of talent, and there’s a reason for that.  As mentioned in Deloitte’s 2019 U.S. Travel & Hospitality Outlook: “The travel industry can’t grow without talent: Labor gaps are not new to travel, but the magnitude of the current workforce shortage certainly is. In 2009, the US Bureau of Labor Statistics estimated 353,000 job openings across the leisure and hospitality sector.  As of 2018, with the travel industry surging, that number swelled to 1,139,000.  In fact, travel leads all industries in open positions. Not only are we experiencing a very real labor shortage, but it is critical to get the right people in place now to optimize the results of sales, marketing and revenue management so as to successfully navigate the industry cycle and softer market conditions we know will come.  The HSMAI Foundation is prepared to help drive the talent for this. Introduced this year, this new award recognizes outstanding efforts to attract, develop and engage industry professionals in sales, marketing and revenue management. From hiring campaigns to training, mentorship, and leadership development programs, enter your best work and be recognized. (Select on Division drop-down list)

Specialty Awards

Facebook Mobile Video Award

Mobile has changed the way that travelers get inspired, plan, and book their trips — and mobile video is increasingly playing a critical role in how brands engage with travelers. It’s estimated that 50% of digital travel sales will come from mobile by 2021 and 78% of all mobile data traffic will be video by the same year. Facebook’s Mobile Video Award recognizes brands that are developing video campaigns to connect with travelers across the customer journey – from inspiration to booking – where they’re most engaged, on mobile. The award will evaluate campaigns based on how their creative assets were built to capture attention on mobile and their usage of measurement solutions to understand impact on real business results. (Select on Division drop-down list)

Corporate Social Responsibility

Data supports that consumers consider more than quality goods and services when choosing a brand. Many are prioritizing corporate social responsibility (CSR), and holding corporations accountable for effecting social change. Companies are taking responsibility for the impacts of their business operations through CSR programs focusing on issues that matter to a company’s employees, customers and communities. Entrants in this category will be asked to showcase their efforts in areas such as environmental impact, employee relations, community support, volunteering and philanthropy. (Select on Division drop-down list)

Within each division, entries are accepted in the following classifications: (Divisions, Categories, Classifications, etc., all appear as drop-down lists within the entry site online forms.)

Hotel (a) Individual Property, Hotel (b) Chain, Affiliated Group or Franchise System, Airline, Area Attraction, Car Rental, Casino, Convention Center, Cruise Line, CVB/Destination/Offices of Tourism, Railroad/ Bus Line, Stand Alone or In-House Restaurants (to include F&B/Catering), Spa, Time Share/Extended Stay, Travel Service/Supplier

Acceptable file types and sizes allowed in the competition are the following:

  • Links and URL’s (links need to remain active through January 2020)
  • Graphic: PDF, GIF, JPEG/JPG 5MB max
  • Video: MPEG/MPG, WMV, MOV 50MB max
  • Audio: AVI, WMG, WAV, MP3, AIFF 10MB max

Minimum creative file requirements for all categories is one (1) upload or link. Maximum creative file requirements for single entry categories are limited to (two) 2 file uploads and/or (three) 3 links. Series and Campaign categories are limited to eight (8) uploads and three (3) links.

Integrated Marketing Campaign

A campaign utilizing at least two of the following: advertising, public relations, digital marketing, that creates a unified and seamless experience for consumers to interact with the brand/enterprise, designed to ensure that all messaging and communications strategies are consistent across all channels and are centered on the customer.

Advertising Division Categories

Advertising Innovation: A new idea, device, or method; the application of better solutions that meet new requirements, unarticulated needs, or existing market needs.

Advertising Single Entry Categories: Limited to one example or item per entry supported by a maximum of 2 file uploads and/or 3 links.

  • 1A. Brochure-Consumer
  • 2A. Brochure-Group Sales/Meetings
  • 3A. Brochure-Travel Trade
  • 4A. Direct Mail-Consumer
  • 5A. Direct Mail-Group Sales/Meetings
  • 7A. DVD/CD/Video –Consumer, Group Sales or Travel Trade
  • 8A. On-Property/In Flight Marketing- Consumer, Group Sales or Travel Trade
  • 9A. Magazine or Newspaper-Consumer
  • 10A. Magazine or Newspaper- Group Sales/Meetings
  • 11A. Magazine or Newspaper- Travel Trade
  • 12A. Radio Consumer
  • 13A. Signage- Outdoor/Transit
  • 14A. Special Advertising Section
  • 15A. Television Consumer

Advertising Series Categories: Two or more ads built around a theme or event in one medium. Series categories are limited to a maximum upload of eight (8) files and three (3) links.

  • 16A. Direct Mail-Consumer
  • 17A. Direct Mail-Group Sales /Meetings
  • 18A. Direct Mail-Travel Trade
  • 19A. Print Media-Consumer
  • 20A. Print Media-Group Sales /Meetings
  • 21A. Print Media-Travel Trade
  • 22A. TV-Consumer
  • 23A. Radio-Consumer

Advertising Campaign Categories: An advertising effort built around a single, unified theme, using at least two different types of media. Campaigns primarily conducted online should be entered under Digital Marketing. Campaign categories are limited to a maximum of 8 uploads and 3 links.

  • 24A. Contest/Sweepstakes Consumer/Group Sales/Travel Trade
  • 25A. Group Sales
  • 26A. Complete Campaign-Consumer or Group Sales or Travel Trade (to include Positioning)
  • 27A. Loyalty Program- Consumer Marketing
  • 28A. Loyalty Program- Member Marketing
  • 29A. Re-Positioning – Consumer Group Sales/Travel Trade
  • 30A. Tradeshow Marketing
  • 31A. Signage-Outdoor/Transient
  • 32A. Multi-Cultural
  • 33A. Youth
  • 34A. LGBT
  • 35A. Global
  • 36A  New Opening/Launch
  • 37A  Geo-Targeted
  • 38A  Experiential
  • 39A  Advertising Innovation

Digital Marketing Division Categories

Digital Marketing Innovation: A new idea, device, or method; the application of better solutions that meet new requirements, unarticulated needs, or existing market needs.

Digital Marketing Single Entry Categories: Limited to one example or item supported by a maximum of two (2) file uploads and/or three (3) links.

  • 1D. Blog
  • 2D. Game
  • 3D. Email
  • 4D. Mapping & Location Marketing
  • 5D. Mobile Marketing
  • 6D. Multimedia (podcasts, video)
  • 7D. Social Media/Social Networking
  • 8D. Video
  • 9D. Web Ad
  • 10D. Web Site
  • 24D. Website User Experience
  • 25D. App User Experience
  • 26D.  Loyalty
  • 36D. Virtual Reality/Artificial Intelligence

Digital Marketing Series Categories: Two or more ads built around a theme or event in one medium. Series categories are limited to maximum upload of eight (8) files and three (3) links.

  • 11D. Email Series
  • 12D. Multimedia Series (podcasts, video, flash)
  • 13D. Web Ad Series
  • 14D. Web Cast Series
  • 28D. Loyalty Series

Digital Marketing Campaign Categories: A digital marketing effort built around a single, unified theme, using at least two different types of media. Campaign categories are limited to a maximum of 8 uploads and 3 links.

  • 15D. Contest/Sweepstakes
  • 16D. Integrated Marketing Campaign for Consumers
  • 17D. Integrated Marketing Campaign for GDS & Travel Agents
  • 18D. Mobile Campaign
  • 19D. Search Marketing Strategy
  • 20D. Social Media Campaign
  • 21D. Tradeshow Marketing Campaign
  • 22D. Loyalty Program-Consumer
  • 23D. Loyalty Program-Member
  • 30D Geo-Targeted Campaign
  • 31D In-house Guest Capture Campaign
  • 32D. Multi-Cultural Marketing
  • 33D. Youth Marketing
  • 34D. LGBT Marketing
  • 35D. Global Marketing
  • 36D  New Opening/Launch
  • 37D  Experiential
  • 38D  Digital Innovation

Public Relations Division Categories

Public Relations Innovation: A new idea, device, or method; the application of better solutions that meet new requirements, unarticulated needs, or existing market needs.

Public Relations Single Entry Categories: Limited to one example or item supported by a maximum of two (2) file uploads and/or three (3) links.

  • 1P. Feature Placement Online-Consumer Media
  • 2P. Feature Placement Online-Trade Media
  • 3P. Feature Placement Print-Consumer Magazine or Newspaper
  • 4P. Feature Placement Print-Trade Publication
  • 5P. Feature Placement-Radio
  • 6P. Feature Placement-Television
  • 7P. Newsletter- Print or eNewsletter
  • 8P. Media Center- Online Press Room
  • 9P. Press Kit
  • 11P. Video News Release
  • 24P. Blog

Public Relations Campaign: A Public Relations effort built around a single, unified theme, using at least two different types of media. Campaigns primarily conducted online should be entered under Digital Marketing. Campaign categories are limited to a maximum of eight (8) uploads and three (3) links.

  • 12P. Community Service/Social Responsibility
  • 13P. Crisis Communication/Recovery Communication
  • 14P. Employee Program
  • 15P. Marketing Program- Consumer
  • 16P. Marketing Program- Trade
  • 17P. New Opening/Launch
  • 18P. Partnership with Major Brand (national or local)
  • 19P. Public Affairs/Public Service Announcement
  • 20P. Relaunch of Existing Product
  • 21P. Special Event
  • 22P Loyalty Program – Consumer
  • 23P. Loyalty Program – Member
  • 25P. Multi-Cultural
  • 26P. Youth
  • 27P. LGBT
  • 28P. Global
  • 29P. Influencer Marketing
  • 30P Public Relations Innovation
  • 31P Experiential