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The 2021 Adrians Has Four Focus Categories:
- Recovery Marketing – Brand positioning/motivational messaging that made the travelling public know that the hotels and destination were open for business and ready to safely welcome guests for business and leisure.
- Recovery Campaign Evolution – Campaigns entered in the 2020 competition will be eligible again if the new entry shows how the campaign evolved as the industry moved into recovery and conditions changed.
- Technology Innovation – In cooperation with HFTP, this category will honor innovations in sales, marketing & guest satisfaction, and revenue optimization technology and platforms that are powering the recovery.
- Corporate Social Responsibility – Being a good member of your community has never been more important. This category will honor how brands, properties and destinations supported people and communities impacted by the pandemic into their recovery efforts.
Top entries in each of the four categories will receive Platinum Adrian Awards and will have case studies written to be included in a Special Report.
Traditional Adrian Awards Entry
Entries will also be accepted in select Adrian Awards categories.
Note: Work completed after January 1, 2020 through the date of entry, 2020 is eligible for entry. Entries submitted in prior years may be resubmitted in the Recovery Campaign Evolution category if the results of the campaign have changed significantly, or if additional elements have been added to the piece or program after January 1, 2020.
| Categories |
| Advertising Campaign -COMPLETE CAMPAIGN (to include Positioning) -Consumer/Group Sales/Travel Trade |
| Advertising Single Entry -Television – Consumer |
| Digital Campaign -Contest/Sweepstakes |
| Digital Campaign -Integrated Market Campaign for Consumers (B2C) |
| Digital Campaign-Search Marketing Strategy |
| Digital Campaign – Social Media Campaign |
| Digital Marketing Innovation |
| Digital Marketing Series – Multimedia (Video, Flash, Animation) Series |
| Digital Single Item – Social Media/Social Networking |
| Digital Single Item -Video |
| Digital Single Item -Web Site
Diversity Marketing |
| Integrated Marketing Campaign |
| PR Campaign -MARKETING PROGRAM- Consumer |
| PR Campaign -NEW OPENING/LAUNCH |
| PR Campaign -RE-LAUNCH OF EXISTING PRODUCT |
| PR Campaign -SPECIAL EVENT |
| PR Campaign -Influencer Marketing |
| PR Single Item -FEATURE PLACEMENT ONLINE – Consumer Media |
| PR Single Item -FEATURE PLACEMENT ONLINE – Trade Media |
| PR Single Item -FEATURE PLACEMENT PRINT – Consumer Magazine or Newspaper |
For 2021, Platinum, Gold, Silver, and Bronze awards will be given out in the Traditional Adrian Awards Categories.