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The 2022 Adrian Awards competition has three Focus Categories:
- Diversity, Equity & Inclusion Marketing: Inclusive marketing that considers diversity in all forms, to include LGBTQA+
- Recruitment Marketing: Tactics used to attract and retain employees
- Audience Marketing on New Platforms: Marketing programs on new consumer or technology channels including TikTok, Metaverse, Gaming, NFTs
Entries will also be accepted in these Adrian Awards categories (Category Descriptions):
| Division | Category |
| Advertising | Brand Activation |
| Advertising | Innovation |
| Advertising | Print Collateral |
| Advertising | Connected TV/Streaming/Linear |
| Advertising | Consumer/Group Sales/Travel Trade |
| Advertising | Television |
| Advertising | Corporate Social Responsibility |
| Digital | Audio |
| Digital | Experiential Marketing |
| Digital | Virtual Reality/Artificial Intelligence |
| Digital | Technology |
| Digital | Innovation |
| Digital | Metaverse/Gaming/NFT |
| Digital | Editorial |
| Digital | Publisher Content |
| Digital | App |
| Digital | Corporate Social Responsibility |
| Digital | Contest/Sweepstakes |
| Digital | Multimedia Single Channel |
| Digital | Search Marketing Strategy |
| Digital | Social Media Campaign |
| Digital | Social Media/Social Networking |
| Digital | Multimedia (Video, Animation) Multiple Channel |
| Digital | Web Site |
| Integrated Campaign | Corporate Social Responsibility |
| Integrated Campaign | Content Marketing |
| Integrated Campaign | Business to Business |
| Integrated Campaign | Business to Consumer |
| Integrated Campaign | Innovation |
| Public Relations/Communications | Corporate Social Responsibility |
| Public Relations/Communications | Influencer Marketing |
| Public Relations/Communications | Innovation |
| Public Relations/Communications | FEATURE PLACEMENT ONLINE – Consumer Media |
| Public Relations/Communications | FEATURE PLACEMENT ONLINE – Trade Media |
| Public Relations/Communications | FEATURE PLACEMENT PRINT – Consumer Magazine or Newspaper |
| Public Relations/Communications | MARKETING PROGRAM – Consumer |
| Public Relations/Communications | NEW OPENING/LAUNCH |
| Public Relations/Communications | RE-LAUNCH OF EXISTING PRODUCT |
| Public Relations/Communications | SPECIAL EVENT |
Note: Work completed after January 1, 2021 through the date of entry, 2022 is eligible for entry. Entries submitted in prior years may be resubmitted if the results of the campaign have changed significantly, or if additional elements have been added to the piece or program after January 1, 2022.