FAQs

Answers to commonly asked questions. For further information, please contact:

Ellen Wilson @ 571-442-8489 or ewilson@hsmai.org

What is the deadline for entries?

The 2019 Call for Entries early deadline is July 20, 2019. The final deadline for submitting entries will be August 22, 2019

What type of organization and work is eligible for entry and awarding?

The competition is open to all travel-related industries. Work completed after January 1, 2018 through the date of entry, 2019 is eligible for entry. Entries submitted in prior years may be resubmitted if the results of the campaign have changed significantly, or if additional elements have been added to the piece or program after January 1, 2018.

All entries are submitted online. Each entry must include a completed communications statement, including information on marketing objectives, target audience, research and planning, message, results, and budget. Supporting materials can be uploaded in a variety of electronic formats. To avoid entry problems, review file format and size requirements in advance.

Entries may be submitted by travel industry organizations, advertising digital marketing agencies, public relations firms, or any other type of communications professional on behalf of their clients. Both client and agency are acknowledged in the awarding process. Award winners may be asked to submit additional materials such as high-resolution media to be displayed at the Gala.

How are the entries judged?

Approximately 200 industry experts are invited to serve as members of the Adrian Awards judging academy. Judges are advertising, public relations, media, and Internet marketing professionals, along with leading members of the travel community. Entries are evaluated in five equally weighted categories: Marketing Objectives, Creativity, Quality, Content, and Results. Each entry is judged on its own merit and success in achieving its objectives as outlined in the entry’s communication statement. Multiple judges score each entry. Points are then added cumulatively, and an average score is determined. All tabulation is done by officials of HSMAI and kept confidential. Judging for Gold, Silver, and Bronze Awards is completed online, while judging for the Platinum and Best of Show Awards is completed in person.

How many entries can I submit?

There is no limit to the number of entries one can submit.

How do I submit an entry?

All entries in the 2019 Adrian Awards must be submitted online. To begin the entry process, click on Enter Now button from the navigation bar or any of the entry form links throughout the site.

What are the steps to entering online?

Begin by entering or creating an Entrant Account with user name and password. Once you have saved your entrant form you can begin entering your entry data.

  • Step 1: From the Main Menu click on the words “Add Entry” and complete your Entrant Information Form and press “Save.”
  • Step 2: To begin the entry process select “ADD ENTRY.” You will need to complete all required information in the form. Make sure to press “SAVE” frequently to avoid loss of data. When you are finished filling out the entry form, press “SAVE ENTRY” once more.
  • Step 3: Next upload your supporting media files. Please review the file requirements before you begin this process. When you are finished uploading all the media files for a specific entry, make sure to go back and click each uploaded document to confirm that it is functioning properly. If you have uploaded text documents that must be read, make sure you can read them from the screen.
  • Step 4: Review your submitted entries by clicking on the “VIEW/EDIT ENTRIES” link. You should see a status link for each entry. Click on incomplete (red hyperlink) and complete the actions listed to change the entry status to complete. Then press “Submit.”
  • Step 5: Make sure all entries are labeled complete and process your payment. While you are welcome to pay by check, credit card payments are preferred. Your entries will not be moved to judging until your payment is received. All payments must be received by August 22, 2019.

What must I submit to enter?

The Adrian Awards judging academy will examine the Statement of Communication and supporting materials provided with each entry. In the Statement of Communication, you will be asked to provide information in seven categories:

  • Situational Analysis
  • Marketing Objectives
  • Target Audience
  • Research, Planning and Implementation
  • Message
  • Results
  • Budget

Enter your answers in the online submittal form. When preparing your documentation keep in mind that you are limited to 1,000 characters per category text box (7,000 per entry) and yes, spaces count as characters. A minimum quantity of supporting media must be uploaded.

STATEMENT REQUIREMENTS FOR ADVERTISING, DIGITAL MARKETING AND PUBLIC RELATIONS DIVISIONS

(The information below appears as text fields within the entry site online form.)

Situational Analysis: Please provide a brief background on the project.

Marketing Objectives: Clearly state your marketing goals. What did you strive to achieve using this piece or program?

Target Audience: Who was/is the target audience? Characterize the composition, size, and location of your target audience.

Research, Planning, and Implementation: What market research was conducted prior to planning the piece/campaign? Describe the production and delivery method.

Message: What is the key message intended for the piece/campaign? What differentiates your piece/campaign in the marketplace?

Results: Which of your original goals did you achieve and how? How did you measure the effectiveness of the piece or campaign? Entrants should provide quantifiable results of their tactics or campaigns. (for example, click through rates or ad equivalency)

Budget: Please include total budget vs. total actual cost. How much revenue has the piece or campaign generated and how does this compare to your goal? What was the return on investment?

 

STATEMENT REQUIREMENTS FOR INNOVATION ENTRIES

(The information below appears as text fields within the entry site online form.)

Innovation – a new idea, device or method; the application of better solutions that meet new requirements, unarticulated needs or existing markets.

Innovation Analysis: Please provide a brief background on the project and why you feel it fits the definition of innovation, what the breakout implications are and how it was an industry disruptor.

Goals and Objectives: What were the goals of the innovative project, and were they met? Were they tied to a business plan? A larger campaign? Or to get specific results (such as views, shares, influencer engagement, or bookings)? And what obstacles did you encounter in the execution of the project and how did you overcome them?

Target Audience: Who was/is the target audience? Characterize the composition, size, and location of your target audience.

Research, Planning, and Implementation: What market research was conducted prior to planning the piece/campaign? Describe the production and delivery method used to execute the project.

Message: What is the key message intended for the piece/campaign? What differentiates your piece/campaign in the marketplace?

Sources of Innovation: Did the innovative project result from chance, from research, from inspiration from outside the industry, or from some other source?

Results: Which of your original goals did you achieve and how? How did you measure the effectiveness of the piece or campaign? Entrants should provide quantifiable results of their tactics or campaigns.

Budget Continued: Please provide as much of the following information as possible:

  1. a) Include total budget vs. total actual cost. b) How much revenue has the piece or campaign generated and does this amount to your goal? c) What was the return on investment? If this information is confidential, please state as much in the text box provided

 

STATEMENT REQUIREMENTS FOR HSMAI FOUNDATION’S TALENT & LEADERSHIP AWARD

(The information below appears as text fields within the entry site online form.)

Situational Analysis: Please provide a brief background on the initiative and the problem, challenge or issue you were seeking to address.  Give an overview of your project as it addresses the HSMAI Foundation Mission:  To elevate the overall caliber and performance of sales, marketing and revenue management professionals in the global hospitality industry by driving initiatives that will attract new talent, develop emerging talent, and engage existing talent.

Target Audience: Who was/is the target audience? Explain the composition, size and location of your audience, distinguishing characteristics, and selection criteria.

Objectives and Goals:  What did your organization set out to achieve in undertaking this initiative?  What were the goals and what measurements did you set for success?  How are the goals tied to your business plan?  How will this initiative impact the industry outside your organization?  What obstacles did you encounter?

Research, Planning, and Implementation:  What research was conducted prior to planning the initiative?  Describe the step by step efforts to plan and implement the initiative in a way that would allow others to be able to duplicate your efforts.  Were their individuals or teams that offered leadership to ensure effectiveness?

Message and Communication: What were your key messages?  How did you differentiate your messages?  What was the purpose of the communications?  How did you communicate your actions to the target audience?  What other stakeholders or media did you approach for assistance?

Results and Impact: What results had the greatest impact on your target audience?  What results were directly tied to the HSMAI Foundation Mission?  Which of your original goals was achieved?  Please comment on the process and the outcomes.  What measures were used to determine success?  How was the data collected?  What is the status of the initiative now – will continue?  Was it effective?  Will it be used continuously?  Will you help others use the initiative to help the industry meet its needs for exceptional talent?  How?

CORPORATE SOCIAL RESPONSIBILITY

(The information below appears as text fields within the entry site online form.)

Situational Analysis: Please provide a brief background on the project.

Project Analysis: Please provide a brief background on the project and your company efforts to demonstrate good corporate citizenship.  We hope to recognize the standout environmental, social and governance performance of companies in hospitality, and celebrate the most successful one that report on their responsible practices.

Objectives and Goals: What did the organization set out to achieve in undertaking this project in CSR?  What were the goals you set to measure your success?

Communication:  How did you communicate your actions to the public, the media and other key stakeholders and what was the aim of the message?  Transparency and public commitments help make a company’s sustainability program even stronger.

Results:  How did you measure the effectiveness of your efforts and what direct and tangible results did you achieve?  Please be as specific as possible and share the full impact of your efforts in CSR.  Understandably, maintenance is another major part of CSR.  If you have continued to actively and consistently work on your CSR process; please add those actions to your results description.

Leadership:  To keep your CSR efforts thriving, you need momentum and passion, which has to come from the top.  Please list the individual in a leadership role responsible for the project and how would you characterize their commitment to promoting corporate social responsibility in the travel and tourism industry?

Budget: Please include total budget vs. total actual cost. How much revenue has the piece or campaign generated and how does this compare to your goal? What was the return on investment?

 

FACEBOOK MOBILE AWARD

Target Audience: Who was/is the target audience? Characterize the composition, size, and location of your target audience.

Research, Planning and Implementation:  What market research was conducted prior to planning the piece/campaign?  Describe how you planned and produced the creative assets with the mobile canvas in mind.

Goals of the Campaign:

Message: What is the key message intended for the piece/campaign? What differentiates your piece/campaign in the marketplace?

Mobile Analysis:  What mobile considerations did you explore as you were planning your campaign?  Did you have a mobile experience?  How did you optimize your creative for mobile?

Marketing Mix for the Campaign:  How was the budget split between channels?

Results: Which of your original goals did you achieve and how?  How did you measure the effectiveness of the piece or campaign? Entrants should provide quantifiable results of their tactics or campaigns.

Budget: Please include total budget vs. total actual cost. How much revenue has the piece or campaign generated and how does this compare to your goal? What was the return on investment?

Is there a limit to how many media files I can upload?

Yes, each category has a minimum and maximum quantity of uploads and media files are subject to size limitations.

What types of files can I upload?

Below are upload specifications for a variety of media. Only the types in the information below may be uploaded. Please test your media by previewing after upload

  • For Printed Materials:
    Preferred file format: pdf at screen resolution (low) or a link to the actual entry is acceptable. Uploaded files should not exceed 5 MB each
  • For Web Images:
    Accepted file formats: .gif, .jpg, or a link to the actual entry is acceptable. Uploaded images should not exceed 5 MB each. Images should be web quality
  • For Audio
    Accepted audio file formats: avi, wma, wav, mp3 or a link to the actual media. Uploaded audio files should not exceed 50MB
  • For Film/Video/Multimedia*:
    Accepted file formats: .mpeg, .mpg, wmv or a link to the actual media. Recommended pixel size: 320 pixel x 240 pixel. Uploaded files should not exceed 50MB

What awards are given out?

Best of Show, Platinum, Gold, Silver, and Bronze

  • Silver and Bronze Awards: Notable entries will receive Silver and Bronze recognition.
  • Gold Awards: Gold awards are presented to those entries that the judges have determined have best met the exact criteria set forth in the Call for Entries materials.
  • Platinum Awards: Platinum winners are selected only from Gold award winners. Platinum winners outperform all competitors with creativity and exceptional results.
  • Best of Show Awards: One Best of Show is awarded in each of the main competition areas: Advertising, Digital Marketing and Public Relations. The Best of Shows are selected from among the Platinum winners.

In addition, our Benefactors each present their own specialty awards.

How much does it cost to enter?

Entry fees increase after July 20, 2019

By July 20, 2019

HSMAI Members $215per entry
Non-members $245 per entry

July 21 – August 22, 2019

HSMAI Members $255  per entry
Non-members $28 per entry

SPECIAL NOTE:  To receive early bird pricing all entry payments must be made in full by July 20, 2018.  All payments received after July 20, 2018 will incur the late pricing.

How do I pay for my entries?

Entrants can opt to pay online by credit card or check. Completed entries will not be moved to the judging phase until payment is received.

Checks should be made payable to:

HSMAI

7918 Jones Branch Drive, Suite 300
McLean, VA 22102

For more information, please contact HSMAI:
PH: 571-442-8489