Now it their 63rd year, the Adrian Awards recognize hospitality brands and agencies for creativity and innovation in advertising, digital marketing, and public relations. Winners of the 2019 Adrian Awards will be honored at the HSMAI Adrian Awards Gala on January 21, 2020 at the New York Marriott Marquis. HSMAI members and non-members are welcome to enter the competition. HSMAI members receive a preferred rate – learn more and join.
Work completed after January 1, 2018 to work completed through the date of entry will be eligible for entry in the 2018 competition. Entries submitted in prior years may be resubmitted if the results of the campaign have changed significantly, or if additional elements have been added to the piece or program after January 1, 2018.
All entries are submitted online. Each entry must include a completed Statement of Communication, including information on marketing objectives, target audience, research and planning, message, results, and budget. Supporting materials can be uploaded in a variety of electronic formats. To avoid entry problems, review file format and size requirements in advance.
Entries may be submitted by travel industry organizations, advertising agencies, public relations firms, or any other type of communications professional; but entries must be submitted in the name of the organization for which the work was performed. The services of a public relations firm, advertising agency, or other promotional service may be used in the preparation and assembly of all entries.
All entries are eligible to win at the Gold, Silver and Bronze levels. Platinum and Best of Show winners are selected from the Gold winning entries.
NEW FOR 2019!
HSMAI Foundation Talent & Leadership Development Award
Industry-wide, the C-suite is lamenting the shortage of talent, and there’s a reason for that. As mentioned in Deloitte’s 2019 U.S. Travel & Hospitality Outlook: “The travel industry can’t grow without talent: Labor gaps are not new to travel, but the magnitude of the current workforce shortage certainly is. In 2009, the US Bureau of Labor Statistics estimated 353,000 job openings across the leisure and hospitality sector. As of 2018, with the travel industry surging, that number swelled to 1,139,000. In fact, travel leads all industries in open positions. Not only are we experiencing a very real labor shortage, but it is critical to get the right people in place now to optimize the results of sales, marketing and revenue management so as to successfully navigate the industry cycle and softer market conditions we know will come. The HSMAI Foundation is prepared to help drive the talent for this. Introduced this year, this new award recognizes outstanding efforts to attract, develop and engage industry professionals in sales, marketing and revenue management. From hiring campaigns to training, mentorship, and leadership development programs, enter your best work and be recognized.
Facebook Mobile Video Award
Mobile has changed the way that travelers get inspired, plan, and book their trips — and mobile video is increasingly playing a critical role in how brands engage with travelers. It’s estimated that 50% of digital travel sales will come from mobile by 2021 and 78% of all mobile data traffic will be video by the same year. Facebook’s Mobile Video Award recognizes brands that are developing video campaigns to connect with travelers across the customer journey – from inspiration to booking – where they’re most engaged, on mobile. The award will evaluate campaigns based on how their creative assets were built to capture attention on mobile and their usage of measurement solutions to understand impact on real business results.
Corporate Social Responsibility
Data supports that consumers consider more than quality goods and services when choosing a brand. Many are prioritizing corporate social responsibility (CSR), and holding corporations accountable for effecting social change. Companies are taking responsibility for the impacts of their business operations through CSR programs focusing on issues that matter to a company’s employees, customers and communities. Entrants in this category will be asked to showcase their efforts in areas such as environmental impact, employee relations, community support, volunteering and philanthropy