Marketing has been at the forefront of leading the recovery of travel as leisure and business travelers moved from reluctance to excitement to get back on the road. The 2021 competition will focus on capturing the great work done by hotels, destinations and their agency partners to get the country moving again, showcase safety and security, and welcome those travelling for the first time in more than a year.
The Adrian Awards will gather and share best practices in marketing and technology, as well as celebrating individuals who have championed the recovery.
The 2021 Competition will open October 1 and close Dec. 20.
2021 Focus Categories:
- Recovery Marketing
- Recovery Campaign Evolution
- Technology Innovation
- Corporate Social Responsibility
Top entries in each of the four categories will receive Platinum Adrian Awards and will have case studies written to be included in a Special Report.
- HSMAI SPECIAL REPORT: Hospitality Successes During the Pandemic Year – Learn from the 2020 Gold Adrian Award Best Practice Honorees
- Anatomy of an HSMAI Adrian Award: Best of Show – Learn from the Best: Insights from the HSMAI Foundation Video Case Studies
- Think Like a Judge