The focus of the 2020 HSMAI Adrian Awards is on Best Practices, Innovation and Community in categories related to work done in response to the coronavirus crisis, with streamlined entry, lower costs, and a later deadline to allow recognition of more great work. The Adrian Awards will gather and share these best practices and innovations that empower recovery in new and traditional categories.

The 2020 Adrians Has Four Focus Categories:

  • Corporate Social Responsibility
  • Crisis Communications/Management
  • Recovery Strategies
  • Talent and Leadership Development: An HSMAI Foundation Honor (Free to Enter)

Top entries in each of the four categories will receive a Best Practice Gold Adrian and will have case studies written to be included in a Special Report.

Traditional Adrian Awards Entry

Entries are being accepted in 20 select Adrian Awards categories for pre-crisis marketing efforts.
Work completed after January 1, 2019 through the date of entry, 2020 is eligible for entry. Entries submitted in prior years may be resubmitted if the results of the campaign have changed significantly, or if additional elements have been added to the piece or program after January 1, 2019.

For 2020, Gold, Silver, and Bronze awards will be given out in the Traditional Adrian Awards Categories.

Entry Fees

Entry fees in all Adrian 2020 categories are significantly reduced, with discounted entry for HSMAI members in traditional Adrian categories, although membership is not required to enter.

Entry Period

Opens October 1, 2020, closes December 1, 2020

Entry Tips