


Join HSMAI as a Signature or Supporting Partner to position your company with the largest gathering of marketing executives in the hospitality and travel industry. Details regarding the Celebration honoring 2022 Adrian Awards winners will be announced soon!
Adrian Awards Sponsorship Opportunities



SIGNATURE PARTNER
Reconnect with the leading industry marketers with featured positioning and branding during one of the evening’s receptions or as a co-presenter of one of four specialty awards during the awards celebration.
Option 1 – Company branded station during dinner or dessert reception
Reception Partner Benefits:
- Signature logo item featured and incorporated into select reception. Partner will be incorporated into design element of the event. Collaborate with HSMAI on one branded component. (Design costs included in partnership)
- Examples include Logo branded bar napkins, customized F&B station, customized dessert logo, custom gobo lighting, branded ice buckets, etc.
- Opportunity to provide branded gift, giveaway, logo item. (pre-approval by HSMAI required, item produced at the sole-cost of the sponsoring company)
- Opportunity to include a full-page advertisement in the Celebration souvenir program
- Company logo and description included in the Adrian Awards program book
Option 2 – Co-presenter of one of the specialty Focus category awards
- Diversity, Equity & Inclusion Marketing
- Recruitment Marketing
- Audience Marketing on New Platforms
Co-Presenter Benefits:
- Recognition on stage as co-presenter of select specialty award
- Opportunity for one company representative to join HSMAI board member to announce winner of specialty category
- Recognition in the room during the awards celebration
- Opportunity to include a full-page advertisement in the Celebration souvenir program
- Company logo and description included in the Adrian Awards program book
Investment to support: $12,500
SUPPORTER PARTNER
- Logo recognition and branding on Adrian Awards Celebration Marketing
- Recognition on screen throughout the evening
- Opportunity to include a full-page advertisement in the Celebration souvenir program book
- Company logo and description included in the Adrian Awards program book
Investment to support: $5,000
TOP 25 EXTRAORDINARY MINDS VIP RECEPTION PARTNER
The HSMAI Top 25 Americas awards recognize leaders in sales, marketing, and revenue optimization of hospitality, travel, and tourism organizations for their accomplishments in the preceding 18 months. Selected by a panel of senior industry executives, “Top 25” awardees are high achievers who stand out through their creativity and innovation, cutting-edge campaigns and programs, triumph in challenging situations and efforts that resulted in dramatic gains.
The VIP Reception will be held the hour prior to the start of the Adrian Awards Celebration dinner reception with approximately 75-100 executives in attendance, including current Top 25 class & their guests as well as past Top 25 recipients attending the Adrian Awards celebration.
Benefits:
- 2-3 minutes to address the Top 25 recipients
- Support and assist with award presentations
- Photo opportunities with the Top 25 recipients
- Logo recognition and branding on Top 25 marketing and onsite
- Company logo and description included in the Adrian Awards program book
- Registration for two company representatives to attend the Top 25 Reception. (Past Top25 recipients receive invitations to reception)(Registration for Adrian Awards Gala separate)
- Recognition in post event special report
Investment:
Exclusive positioning – $10,000
Co-host (up to 3 partners) – $3,500
ADRIAN AWARDS CUSTOMIZED SPECIALTY AWARD PRESENTER
Past Specialty Award Partnerships
Marketing investment: $25,000
Advertising in the Adrian’s Program Book



Every year a full color glossy program is created to list the winners and outline the run of show for the evening. Complete your marketing campaign with targeted ads designed to reinforce your message and congratulate your winners. Distributed to every attendee, your ad in the onsite program will provide you with a tangible presence at this important event. Advertising opportunities are limited and are available on a first-come, first-served basis. Advertising partners can choose between a full or a half page ad. Ad reservation deadline to be announced.
- Full page ad in the Adrian Awards Gala Souvenir Program–$4,000
- Half page ad in the Adrian Awards Gala Souvenir Program–$2,500
- Inside Front Cover or Inside Back Cover – Four Color Ad: $4,500 per page
Sample Ads:





Adrian Partnership Contact Us



Interested in learning more about the benefits of being a partner? Contact:
Elise Rhinehart, CMP
Director of Partnership
Hospitality Sales & Marketing Association International
7918 Jones Branch Drive, Suite 300, McLean, VA 22102
T: 703-506-3297 | F: 703-506-3266 | elise.rhinehart@hsmai.org