Become a Partner

Join HSMAI as a Signature or Supporting Partner to position your company with the return of the largest gathering of marketing executives in the hospitality and travel industry.

The 2021 Adrian Awards Celebration is embracing new and different! Join us at the iconic Boca Raton resort on March 30, 2022 to celebrate the award winners, the newest class of Top 25 extraordinary mind recipients, and reconnect with your clients, colleagues, and friends for an evening of celebration and networking. We are estimating 300 – 500 marketing executives from hotel companies and agencies to be in attendance.

The Adrian Awards Competition

Marketing has been at the forefront of leading the recovery of travel as leisure and business travelers moved from reluctance to excitement to get back on the road. The 2021 HSMAI Adrian Awards competition focused on capturing the great work done by hotels, destinations, and their agency partners to get the country moving again, showcase safety and security, and welcome those travelling for the first time in more than a year.

The Adrian Awards will share best practices in marketing and technology, as well as celebrating individuals who have championed the recovery.

The 2021 Adrians Competition had four Focus Categories:

  • Recovery Marketing – Brand positioning/motivational messaging that made the travelling public know that the hotels and destination were open for business and ready to safely welcome guests for business and leisure.
  • Recovery Campaign Evolution – Campaigns entered in the 2020 competition will be eligible again if the new entry shows how the campaign evolved as the industry moved into recovery and conditions changed.
  • Technology Innovation – In cooperation with HFTP, this category will honor innovations in sales, marketing & guest satisfaction, and revenue optimization technology and platforms that are powering the recovery.
  • Corporate Social Responsibility – Being a good member of your community has never been more important. This category will honor how brands, properties and destinations supported people and communities impacted by the pandemic into their recovery efforts.

And a new category was added to the competition this year:

  • Diversity Marketing: The purpose of the Diversity Marketing Award Category is to showcase the commitment to advance diversity in the hospitality industry and to recognize those organizations who have made strides to adopt diversity in their marketing communications.

All traditional categories are available at

Adrian Awards Sponsorship Opportunities



Reconnect with the leading industry marketers with featured positioning and branding during one of the evening’s receptions or as a co-presenter of one of four specialty awards during the awards celebration.

Option 1 – Company branded station during dinner or dessert reception

Reception Partner Benefits:

  • Signature logo item featured and incorporated into select reception. Partner will be incorporated into design element of the event. Collaborate with HSMAI on one branded component. (Design costs included in partnership)
    • Examples include Logo branded bar napkins, customized F&B station, customized dessert logo, custom gobo lighting, branded ice buckets, etc.
  • Opportunity to provide branded gift, giveaway, logo item. (pre-approval by HSMAI required, item produced at the sole-cost of the sponsoring company)
  • Opportunity to include a full-page advertisement in the Celebration souvenir program
  • Company logo and description included in the Adrian Awards program book

Option 2 – Co-presenter of one of the specialty awards

  • Recovery Marketing
  • Recovery Campaign Evolution
  • Technology Innovation
  • Corporate Social Responsibility

Co-Presenter Benefits:

  • Recognition on stage as co-presenter of select specialty award
  • Opportunity for one company representative to join HSMAI board member to announce winner of specialty category
  • Recognition in the room during the awards celebration
  • Opportunity to include a full-page advertisement in the Celebration souvenir program
  • Company logo and description included in the Adrian Awards program book

Investment to support: $10,000


  • Logo recognition and branding on Adrian Awards Celebration Marketing
  • Recognition on screen throughout the evening
  • Opportunity to include a full-page advertisement in the Celebration souvenir program book
  • Company logo and description included in the Adrian Awards program book

Investment to support: $5,000


The HSMAI Top 25 Americas awards recognize leaders in sales, marketing, and revenue optimization of hospitality, travel, and tourism organizations for their accomplishments in the preceding 18 months. Selected by a panel of senior industry executives, “Top 25” awardees are high achievers who stand out through their creativity and innovation, cutting-edge campaigns and programs, triumph in challenging situations and efforts that resulted in dramatic gains.

The VIP Reception will be held the hour prior to the start of the Adrian Awards Celebration dinner reception with approximately 75-100 executives in attendance, including current Top 25 class & their guests as well as past Top 25 recipients attending the Adrian Awards celebration.


  • 2-3 minutes to address the Top 25 recipients
  • Support and assist with award presentations
  • Photo opportunities with the Top 25 recipients
  • Logo recognition and branding on Top 25 marketing and onsite
  • Company logo and description included in the Adrian Awards program book
  • Registration for two company representatives to attend the Top 25 Reception. (Past Top25 recipients receive invitations to reception)(Registration for Adrian Awards Gala separate)
  • Recognition in post event special report


Exclusive positioning – $12,500

Co-host (up to 2 partners) – $7,500


Activity Partners will have the opportunity to coordinate their own private activity at the resort.  HSMAI will simply market the activity as an official part of the Adrians Celebration agenda.  Partners are encouraged to host clients for golf or yachting activities.   Partner may also gift items from the resort like spa or shopping certificates.

Partners will be responsible for their own activity coordination, reservations or RSVP management, and costs.  HSMAI will assist in communicating your RSVP link or drawing names for any gifts or gift certificates that partner may choose to provide.

Marketing investment: $2,500

Advertising in the Adrian’s Program Book

Every year a full color glossy program is created to list the winners and outline the run of show for the evening. Complete your marketing campaign with targeted ads designed to reinforce your message and congratulate your winners. Distributed to every attendee, your ad in the onsite program will provide you with a tangible presence at this important event. Advertising opportunities are limited and are available on a first-come, first-served basis. Advertising partners can choose between a full or a half page ad. Ads must be reserved by March 1, 2022.

  • Full page ad in the Adrian Awards Gala Souvenir Program–$4,000
  • Half page ad in the Adrian Awards Gala Souvenir Program–$2,500
  • Inside Front Cover or Inside Back Cover – Four Color Ad: $4,500 per page

 Sample Ads:

Adrian Partnership Contact Us

Interested in learning more about the benefits of being a partner? Contact:

Elise Rhinehart, CMP

Director of Partnership

Hospitality Sales & Marketing Association International

7918 Jones Branch Drive, Suite 300, McLean, VA  22102

T: 703-506-3297 | F: 703-506-3266 |