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Event Summary: This is the 67th edition of the Adrian Awards Celebration honoring excellence in travel marketing. This year, we highlight the stories of remarkable campaigns, ads, and experiences that sparked a love for travel, igniting a desire for exploration in travelers around the world.
Attendee Profile: This event boasts one of the largest gathering of marketing executives in the hospitality and travel industry. Returning to New York City in 2024, we expect 500-600 attendees representing hotel and destination marketing organization leaders as well as marketing and public relations agencies.
Adrian Awards Celebration Attendee Profile
The Adrian Awards Celebration is an event to celebrate the previous years top marketing efforts. Now in their 67th year, the HSMAI Adrian Awards recognize hospitality brands and agencies for creativity and innovation in advertising, digital, public relations/communications, and integrated campaigns. The HSMAI Adrian Awards embraces every segment of the industry, including hotels, airlines, cruise lines, car rental companies, destinations, and more. Winners are selected from a field of nearly 1,200 entries by senior industry and media experts and honored at the Adrian Awards Celebration.
This year in New York, we expect over 500 guests to attend the Adrian Awards Celebration.
Adrian Awards Partnership Opportunities
Custom Award Partnership
Our premiere partner position gives your company/organization the chance to stand out and create long lasting memories during the Adrian Awards Celebration.
A custom award serves as a tangible symbol of recognition for the company’s achievements.
Click here to view a list of past companies who have partnered with HSMAI to present a custom award
Partner Benefits:
- Full Customization of an award to be presented during the Adrian Award Celebration
- Customization includes: Award Name, Award Prize (Trophy, Custom Item, Etc.), and Requirements needed to win award
- Option to choose the winner(s) of the award
- Opportunity to display 30 second video during Award Ceremony
- Recognition on screen throughout the Award Ceremony
- Logo recognition and branding on Adrian Awards Celebration Marketing
- Opportunity to include a full-page advertisement in the Celebration souvenir program
- Company logo and description included in the Adrian Awards program book
Cost: $25,000
Signature Partnership (Option 1: Branded Station or Dessert)
Partner Benefits:
- Signature logo item featured and incorporated into select reception. Partner will be incorporated into design element of the event. Collaborate with HSMAI on one branded component. (Design costs included in partnership)
- Examples include Logo branded bar napkins, customized F&B station, customized dessert logo, custom gobo lighting, branded ice buckets, etc.
- Opportunity to provide branded gift, giveaway, logo item. (pre-approval by HSMAI required, item produced at the sole-cost of the sponsoring company)
- Opportunity to display 30 second video during Award Ceremony
- Recognition on screen throughout the Award Ceremony
- Logo recognition and branding on Adrian Awards Celebration Marketing
- Opportunity to include a full-page advertisement in the Celebration souvenir program
- Company logo and description included in the Adrian Awards program book
Cost: $12,500
Signature Partnership (Option 2: Co-presenter of one of the specialty Focus category awards)
Focus Categories:
- Artificial Intelligence (AI)
- Environmental, Social, Governance (ESG)
Co-Presenter Benefits:
- Recognition on stage as co-presenter of select specialty award
- Opportunity for one company representative to join HSMAI board member to announce winner of specialty category
- Opportunity to display 30 second video during Award Ceremony
- Recognition on screen throughout the Award Ceremony
- Logo recognition and branding on Adrian Awards Celebration Marketing
- Opportunity to include a full-page advertisement in the Celebration souvenir program
- Company logo and description included in the Adrian Awards program book
Cost: $12,500
Supporter Partnership
Supporter Partner Benefits:
- Opportunity for 30 second video to be displayed on screen during celebration
- Logo recognition and branding on Adrian Awards Celebration Marketing
- Recognition on screen throughout the evening
- Full-page advertisement in the Celebration souvenir program book
- Company logo and description included in the Adrian Awards program book
Cost: $5,000
TOP 25 Extraordinary Minds VIP Reception Exclusive Host
Benefits:
- 5 minutes to welcome and address the Top 25 recipients
- Support and assist with award presentations
- Photo opportunities with the Top 25 recipients
- Logo recognition and branding on Top 25 marketing and onsite
- Company logo and description included in the Adrian Awards program book
- Registration for two company representatives to attend the Top 25 Reception.
- Past Top 25 recipients receive invitations to reception
- Registration for Adrian Awards Gala is not included
- Recognition in post event special report
Cost: $10,000
TOP 25 Extraordinary Minds VIP Reception Co-Host (3 Positions Available)
Benefits:
- 2 minutes to address and welcome the Top 25 recipients
- Support and assist with award presentations
- Photo opportunities with the Top 25 recipients
- Logo recognition and branding on Top 25 marketing and onsite
- Company logo and description included in the Adrian Awards program book
- Registration for two company representatives to attend the Top 25 Reception. (Past Top25 recipients receive invitations to reception)(Registration for Adrian Awards Gala separate)
- Recognition in post event special report
Cost: $3,500 (3 Positions Available)
Advertise in the Adrian Awards Program Book
Every year a full color glossy program is created to list the winners and outline the run of show for the evening. Complete your marketing campaign with targeted ads designed to reinforce your message and congratulate your winners. Distributed to every attendee, your ad in the onsite program will provide you with a tangible presence at this important event. Advertising opportunities are limited and are available on a first-come, first-served basis. Advertising partners can choose between a full or a half page ad. Ad reservation deadline to be announced.
- Full page ad in the Adrian Awards Gala Souvenir Program–$4,000
- Half page ad in the Adrian Awards Gala Souvenir Program–$2,500
- Inside Front Cover or Inside Back Cover – Four Color Ad: $4,500 per page
To maximize our time with our HSMAI members, HSMAI will be hosting the below events at the same location as the Adrian Awards Gala
Special VIP Executive Breakfast & Networking Event
Wednesday, Feb 14 - New York Marriott Marquis Hotel (8am-11am)
Event Summary
Wednesday, Feb 14, the morning after the Adrian Awards Celebration HSMAI is hosting a unique by-invitation-only program for Destination Marketing Organization Chief Executive Officers and Chief Marketing Officers who are attending the Adrian Awards Celebration.
Last year’s Adrian Awards had 74 unique DMO’s who won an Adrian Award. They won 33 Gold awards, 49 Silver awards, 78 Bronze awards, and 8 of them will be receiving platinum awards this year. We are expecting a strong showing from destination marketing executives attending the Celebration again this year.
We expect 40-50 execs at a minimum to attend the joint breakfast which will also include the HSMAI Hotel Chief Marketing Officers who will be meeting after the breakfast program. The program will include a keynote presentation sharing unique insights tailored for this specific audience.
VIP Breakfast Co-Host
Partnership Benefits:
- Recognition in a printed program.
- Introductions during the program.
- Up to two representatives in attendance.
- A list of attendees with full contact information
Total Cost: $5,000 (3 Total Positions Available)
Chief Marketing Officer Executive Roundtable Event
Wednesday, Feb 14 - New York Marriott Marquis Hotel (8am-3pm)
Event Summary
A select thought leadership opportunity – sponsor a roundtable to connect with hotel c-suite executives.
HSMAI Executive Roundtables are networks of like-minded senior hotel leaders that meet periodically at face-to-face and virtual forums. On Average, each by-invitation-only roundtables hosts 15-20 senior executives responsible for sales, marketing, and revenue optimization from leading hotel brands, management companies and ownership groups. All roundtables have up to three exclusive partnership positions which are available on a first come, first served basis.
Past executive roundtable series have brought together over 50 unique hotel brands, management companies and ownership groups annually. Companies represented include AccorHotels, Ashford, Atrium Hospitality, Best Western Hotels & Resorts, Choice Hotels International, Commonwealth Hotels, Concord Hospitality Enterprises, Crescent Hotels & Resorts, Drury Hotels, Extended Stay America, First Hospitality Group, Highgate Hotels, Hostmark Hospitality Group, IHG, Interstate Hotels & Resorts, Kimpton Hotel Group, LLC, Marcus Hotels & Resorts, Marriott International, Omni Hotels & Resorts, Preferred Hotel Group, Prism Hotels & Resorts, Radisson Hotel Group, Red Roof Inn, Rosewood Hotels & Resorts, Sonesta, Wyndham Hotels & Resorts and more!
Partner Insight Position (3 Total Positions Available)
Partnership Benefits:
- Opportunity for one (1) company representative to share and discuss unique insights to the group during a 20-minute portion of the roundtable session (10-minute presentation with 10 minutes of Q&A recommended)
- Invitation for up to two (2) company representatives to attend the opening point of view and partner insights portion of the agenda as well as the social lunch and/or reception for the respective peer group.
- Recognition on signage, and in the onsite guide with company description, representative
listing, and logo - Pre-and post-event access to attendee lists, with full contact information shared onsite
- Opportunity to offer a branded gift for attendees at each place setting.
Total Cost: $12,500 (3 Total Positions Available)
Meet with the HSMAI team to further discuss our partnership options
