ShareWhat is the schedule for March 2027?
The Adrian Awards Celebration – March 4, 2027
4:30 pm – 5:30pm – Top 25 Reception (by Invitation Only)
5:30 pm – 6:00pm – Arrivals
Please arrive promptly allowing time to check in, receive your name badge, seat assignment, and enjoy champagne and sparkling water.
6:00pm – Awards Ceremony
The awards presentation will start promptly at 6:00 pm and will finish at 7:30 pm. During the awards ceremony, light snacks will be pre-set on each table including crudités and champagne. During the awards, a cash bar will be available in the ballroom foyer.
7:30 pm – 9:30 pm – Dinner Reception
Following the awards presentation, we’ll transition to a dinner reception from 7:30 pm – 9:30 pm. Guests will find food stations, passed hors d’oeuvres, and a full open (and hosted) bar.
What is the dress code?
This is a celebratory affair! The Adrian Awards are celebrating 70 years, and HSMAI is celebrating 100 years!
We are leaning into Vintage Las Vegas Rat Pack Vibes. Dress code is black tie optional.
Here are images from last year for inspiration: HSMAI Adrian Awards 2026 Celebration Press Images | Flickr
What are the seating arrangements?
Seats at the Celebration are pre-assigned. Table numbers will be located on the back of name badges, available at the registration desk upon arrival. A floor plan illustrating the table locations will be available onsite.
Where will the registration desk be located?
All Adrians events are occurring at:
the Mandalay Bay Resort & Casino – South Convention Center
3950 S Las Vegas Blvd
Las Vegas, NV 89119
Registration and the event ballroom are located in the South Convention Center on the third floor.
South Seas Foyer and South Seas Ballroom.
Will there be photo opportunities?
Yes!
Backdrops will be positioned throughout the event space with opportunities for themed photos with our photographer or with your phone’s camera.
We also invite attendees to capture winner photos on the main stage during the dinner reception.
Will the HSMAI Foundation have another great silent auction?
Yes!
The HSMAI Foundation is currently accepting community donated experiences, getaways, and gifts. Submit contributions to info@hsmaifoundation.org. The Auction will open virtually on February 22 and continues through the Adrian Awards Celebration on March 4. The Auction will officially close on Friday, March 5 at noon Las Vegas time (3:00 PM ET). All proceeds go to the Foundation’s work of scholarships, research, and professional development.
Click here to learn more about the HSMAI Foundation.
How does participation in the HSMAI Foundation silent auction work?
Check back for details on the HSMAI Foundation Silent Auction.
Is there a room block?
HSMAI has a secured Adrian Awards room block at Mandalay Bay for the March 4, 2027 Celebration.
The room rate is $79 + tax with a $35 daily resort fee. The Mandalay Bay room block closes on January 29, 2027.
Check back for the Mandalay Bay room block booking link.
How will I get my Adrians trophy?
Platinum and Best of Show trophies will be presented at the Ceremony (or shipped if unable to attend).
All other trophies are available for purchase through our online awards store.
Can I purchase a ticket at the door?
We advise purchasing tickets in advance, so a table assignment can be arranged. On-site purchases are subject to availability.
What is the cancellation policy?
Cancellations received four weeks prior to the conference will receive a full refund, less a $75 administrative fee.
Cancellations received between four and one week out are entitled to a 50% refund, or 100% roll-over to the 2028 Adrian Awards Celebration.
Cancellations received within one week will not be refunded, except in the case of a medical emergency.
The transfer of a registration to a colleague is free of charge and must be requested in writing.
All cancellations and transfers must be submitted in writing to mandie.hart@hsmai.org.
May I substitute a name on my ticket?
Yes!
A transfer of your registration is permitted prior to the Celebration by submitting a written request to mandie.hart@hsmai.org. Onsite transfers must be accompanied by proof of the original confirmation letter. Only one transfer is permitted per original registrant. The individual submitting the transfer request is responsible for all financial obligations (any balance due) associated with that substitution. Badge sharing, splitting, and reprints are prohibited.
Who do I contact with additional questions?
Please direct additional questions to to mandie.hart@hsmai.org