HSMAI Adrian Awards Celebrates the Next Great Chapter

The Hospitality Sales & Marketing Association International (HSMAI) celebrated the best in hospitality advertising, digital, PR/communications, and integrated campaigns at the Adrian Awards Celebration on Thursday, February 23, at The JW Marriott L.A. LIVE in Los Angeles, California. Taking place on the West Coast for the very first time, the Adrian Awards celebrated the most creative and successful campaigns in travel marketing and the people behind the work with more than 400 industry and agency executives on hand.

“Tonight we recognize the best of the best of our industry’s creative and innovative digital, advertising, and public relations/communications,” says HSMAI President and CEO, Robert A. Gilbert, CHME, CHBA. “We have had a lot of great entries from destinations this year with many winning high honors due to the strength of outdoor focused destinations & their ability to attract travelers during COVID. As we turn the page towards our future, we are excited, hopeful, and feeling inspired. It is the next great chapter in travel marketing.”

HSMAI Adrian Award Platinum Winners 2022:

Division – Advertising

  • Sun Outdoors for Campfire Convos by Sun Outdoors
  • Discover Puerto Rico and agency R&R Partners for Live Boricua

Division – Digital

  • Missouri Division of Tourism and agency OBP for #ThatsMyMO: Social Media Takeover Brings MO to Life

Division – Integrated Campaign

  • South Dakota Tourism and agency Lawrence & Schiller, MMGY Global & Miles Partnership for Go Great Places – South Dakota Tourism
  • Utah Office of Tourism for Keeping Utah Forever Mighty
  • Wyoming Office of Tourism and agency BVK for WY Responsibly
  • Visit Idaho and agency Madden Media for Beyond Words
  • Marriott International and agency TeamOne for The Ritz-Carlton “A Gift Like No Other” APAC Campaign
  • Odyssey Studios and agency Miles Partnership for Venturing Out: Park2Park Season 1

Division – Public Relations/Communications

  • IHG Hotels & Resorts and agency ent! Marketing, Alison Brod Marketing + Communications for IHG Hotels & Resorts x Coca-Cola Unveil Santa’s Suite Retreat
  • Visit Seattle and agency Copacino Fujikado / C+C for Kissing in the Rain: Seattle Embraces Its Most Controversial Season
  • Visit California and agency MMGY NJF for Base CAMP California: A Golden Opportunity for the Golden State

HSMAI Adrian Award Presidents Award Winners 2022:

Division – Focus-Audience Marketing on New Platforms

Marriott International and agency MediaMonks for Moxy APAC Brand Campaign “Moxy Universe, Play Beyond”

Division – Focus-Diversity, Equity, Inclusion Marketing

Wyndham Hotels & Resorts for Women Own the Room: Wyndham Gives the Keys to Hotel Ownership to Women

Division – Focus-Recruitment Marketing

Hotel Association of Greater Montreal (HAGM/AHGM) and agency Nextmoov for Working in the hotel industry is packed with advantages!

HSMAI Adrian Award Best of Show Winner 2022:

Marriott International and agency MediaMonks for Moxy APAC Brand Campaign “Moxy Universe, Play Beyond”

A panel of senior industry executives selected the HSMAI Top 25: Extraordinary Minds in Sales, Marketing, Revenue Optimization and Distribution for 2022. Each Top 25 recipient was honored by HSMAI in a separate ceremony cohosted by Google and Questex Hospitality at The JW Marriott L.A. LIVE on Thursday night and during the Adrian Awards celebration.

HSMAI honored two industry leaders with the HSMAI Lifetime Achievement Awards. Peter Strebel, chairman of Omni Hotels & Resorts, received the Albert E. Koehl Award in Hospitality Marketing. Mary Wagstaff, partner and managing director at MMGY Wagstaff, received the Winthrop W. Grice Award for Hospitality Public Relations.

“I am filled with so much hope for our industry”, says Mary Wagstaff. “It’s a great time for the travel and hospitality business, not only because of increased demand, but because of the talented people that want to be in our business and the new opportunities that exist for PR to be more effective and impactful than ever. There’s so much for all of us to learn today.”

“I have been in the business for over 42 years and this industry has blessed me with so many gifts!” says Peter Strebel. “You have got to love what you do, and I love this business. The best is yet to come!”

Thank you to this year’s Adrian Awards Celebration signature partner Ideas Collide and supporters Amadeus, JW Marriott Los Angeles L.A. Live and Tambourine.

For more information about the Adrian Awards and the 2022 honorees, visit www.Adrianawards.com

Press images available here.

Media Contact
Lorena Bonner


The Hospitality Sales & Marketing Association International (HSMAI) is committed to growing business for hotels and their partners and is the industry’s leading advocate for intelligent, sustainable hotel revenue growth. The association provides hotel professionals and their partners with tools, insights, and expertise to fuel sales, inspire marketing, and optimize revenue through programs such as the Marketing Strategy Conference, Adrian Awards, Sales Leader Forum, and HSMAI ROC. Founded in 1927, HSMAI is a membership organization comprising more than 5,000 members worldwide, with 40 chapters in the Americas Region. Connect with HSMAI at hsmai.org, HSMAI Facebook, HSMAI Twitter, and HSMAI YouTube.