HSMAI Foundation to Honor Leadership During the Pandemic with Adrian Awards

The Hospitality Sales and Marketing Association International (HSMAI) Foundation is proud to honor hospitality professionals and corporations who have excelled in providing exemplary leadership in uncertain times with the second-ever Talent and Leadership Development Adrian Award. The pandemic has caused significant challenges in human resources during the pandemic, with major layoffs, furloughs, and reorganization – for this reason, it is important now, more than ever, to recognize leadership under trying circumstances.

“Strong leadership has been absolutely essential in 2020,” said Robert A. Gilbert, CHME, CHBA, president and CEO of HSMAI. “The pandemic has challenged hospitality leaders in ways our industry has not experienced. The HSMAI Foundation is honored to present an opportunity to celebrate their contributions to the industry’s recovery. ”

Entries in this category should focus on mitigating the impact on staff, staff onboarding and cross-training, utilization, leadership courage, and retention efforts. It is free to enter for the HSMAI Foundation Talent and Leadership Development Adrian Award.

“The Talent and Leadership Development Awards elevate the overall caliber and performance of sales, marketing, and revenue management professionals in the global hospitality industry by recognizing the leaders who have been models of resilience in unprecedented conditions,” said Agnelo Fernandes, HSMAI Foundation Chair.

In 2019, the first-ever HSMAI Foundation Talent & Leadership Award winners were (listed by company, agency, and category):

  • SALT Hotels; MMGY NJF; Attracting new talent
  • Marriott International; Mitchell Communication Group; Developing emerging talent
  • Terranea Resort; Engaging existing talent

Learn more about the achievements of last year’s Talent & Leadership Award winners who were recognized at the 63rd Annual Adrian Awards Gala by watching this video.

HSMAI is now accepting entries for the 2020 Adrian Awards. The 64th Annual Adrian Awards focuses on the best practices, innovation, and community shown in hospitality campaigns and coronavirus crisis responses. This year, HSMAI has redesigned the Adrian Awards to reflect the current travel landscape and streamlined entry, lowered costs, as well as set a later submission deadline to allow recognition of more great work.

Adrian Award entries can be submitted from October 1st through December 1st, 2020. Please note all entries for the Adrian Awards must be submitted online.

HSMAI is also accepting nominations for 2020 The HSMAI Top 25 Extraordinary Minds in hospitality sales, marketing, and revenue optimization, and marketing and public relations 2020 Lifetime Achievement honors. For submission guidelines and award information, visit HSMAI Top 25 Minds and Lifetime Awards.


The HSMAI Foundation is a 501 C3 organization established in 1983 to serve as the research and educational arm of the Hospitality Sales and Marketing Association International. Based in Mclean, VA with an extensive knowledge base and connections across the globe, the Foundation’s mission is to elevate the overall caliber and performance of sales, marketing, and revenue management professionals in the global hospitality industry by driving initiatives that will attract new talent, develop emerging talent, and engage existing talent.