The HSMAI Adrian Awards
For 69 years the Adrian Awards have honored excellence in travel marketing.
Entries are now open for the 2025 HSMAI Adrian Awards — the premiere global travel marketing awards competition celebrating the creativity, impact, and innovation that define our industry. Whether your campaign captivated guests, moved travelers, or set a new standard for excellence, this is your moment to shine.
Entering is easier than ever with our streamlined new platform and additional entry categories. From standout storytelling to tech-savvy execution, we’re honoring the best in global travel marketing. Submit your exceptional experience by Sept. 9 and join us in celebrating the unforgettable campaigns of 2024 and 2025.
Why Enter the 2025 Adrian Awards?
- Gain Global Industry Recognition – Be seen by top leaders, brands, and agencies in travel marketing.
- Build Brand Visibility & Prestige – Add award-winning credibility to your next pitch, RFP, or campaign case study.
- Celebrate Your Team’s Best Work – Your clients, colleagues, and company deserve to be recognized. This is your time to shine!
- This Could be You – Watch highlights from last year’s celebration and envision your moment on stage.
- View 2025 Categories
How It Works: 1-2-3 Entry Process
1. Choose Your Category
- Explore 30 unique categories that reflect the best in travel marketing—from social and digital to experiential campaigns and brand storytelling.
- Each category is open to entries with small, medium, and large budgets, ensuring your work is judged fairly alongside peers with similar resources.
2. Complete Your Entry
- Upload your supporting assets, write a strong entry statement, and review your submission using our new streamlined entry platform, designed to save time and reduce friction.
3. Submit & Get Recognized
- Whether you’re a boutique agency or a global brand, your work could take home Gold, Silver, Bronze, Platinum, or even Best of Show at our Celebration event February 18, 2026!
2025 Categories
The 2025 Adrian Awards introduces 30 cutting-edge entry categories aligned with the latest platforms, tools, and strategic approaches marketers are using to engage audiences. Categories are organized by media type — Paid, Earned, Owned, and Multi-Channel/Integrated — making it easier for entrants to showcase the full scope of their creativity and impact. 2025 Categories
See the Best of the Best
Explore last year’s Best of Show, Platinum and Gold entries in our winners’ gallery. Get inspired, get motivated, and picture yourself in the travel marketing spotlight. View Winners’ Gallery
Submit Today!
- Deadline to Enter: September 9, 2025.
- Don’t miss your chance to be part of the travel industry’s most exceptional experience.