HSMAI Hospitality Hero: Ardy Edgerton

As part of the 2020 Adrian Awards, HSMAI Hospitality Heroes is honoring hospitality professionals for their efforts to take a leadership position, champion a cause, or create a program that has directly benefited industry workers, medical personnel, first responders, or communities impacted by the coronavirus pandemic. Nominations are open.

HOSPITALITY HERO: Ardy Edgerton, CGTP, Senior National Account Executive for Red Roof

CONTRIBUTION: As one of Red Roof’s government travel specialists, Edgerton has strong connections with government agencies across the country which allowed her to quickly and efficiently support emergency management offices working to house vulnerable homeless communities during the pandemic.

RESULTS: Edgerton was instrumental in coordinating hotel leases to provide temporary housing options for more than 75 county, state, and federal emergency management offices, positioning Red Roof properties to provide homes for people who otherwise would be on the streets or in other high-risk environments.

NOMINATED BY: Marina MacDonald, chief marketing officer for Red Roof— “Ardy’s dedication and deep knowledge of processes and systems positioned Red Roof to effectively pivot in this new space for the brand. Her compassion for those most at-risk during this pandemic inspired operations and properties to quickly mobilize in this changing business environment.”

The HSMAI Adrian Awards have been honoring excellence in travel marketing for 64 years. Entry information for the 2020 Adrian Awards will be available soon. For more information, visit www.adrianawards.com.