HSMAI’s Adrian Awards Celebration Makes Historic Move to The Boca Raton

The Hospitality Sales and Marketing Association International (HSMAI) is thrilled to announce that the 2021 Adrian Awards Celebration will return to a live, in-person format on March 30 at The Boca Raton, Boca Raton, Florida. This year’s event, taking place outside New York City for the first time in more than 25 years, has been reimagined to provide attendees more time to socialize, celebrate, and enjoy the exceptional outdoor and indoor spaces offered by The Boca Raton. Networking receptions will take place before and after the awards ceremony.

“The Adrian Awards Celebration is getting a breath of fresh air, bringing industry and agency professionals together at an iconic resort, The Boca Raton,” said Robert A. Gilbert, CHME, CHBA, president and CEO of HSMAI. “With a reception taking place outdoors, ocean breezes will be a warm welcome for attendees at this two-years-in-the-making reunion. This year, the Adrians will celebrate the great work and the exceptional people who are empowering recovery.”

For 64 years, the Adrian Awards have spotlighted excellence in hospitality advertising, digital marketing, and public relations. A variety of prestigious awards will be presented during the 2021 Adrian Awards Celebration, including the President’s Awards, Platinum Awards, Best of Show, and Lifetime Awards. HSMAI will also recognize Hospitality Heroes and The 2021 Top 25 Extraordinary Minds.

“We are honored to be hosting the prestigious HSMAI Adrian Awards,” said Daniel A. Hostettler, President & CEO of The Boca Raton. “This comes at a monumental time for The Boca Raton, a property that was acquired by MSD Partners, L.P., in 2019. Attendees will be among the first to experience the highly-anticipated $200 million Phase One transformation of our legendary luxury resort and private club. We cannot wait to showcase all of the extraordinary experiences at our waterfront oasis.”

Marketing has been at the forefront of leading the recovery of travel as leisure and business travelers moved from reluctance to excitement to get back on the road. This year’s Adrian Awards Celebration is an exciting opportunity for the hospitality and tourism industry to come together to reconnect with peers and recognize the outstanding marketing work done by hotels, destinations, and their agency partners to empower recovery. Ticket and sponsorship information can be found at www.adrianawards.hsmai.org.

The Hospitality Sales and Marketing Association International (HSMAI) is committed to growing business for hotels and their partners and is the industry’s leading advocate for intelligent, sustainable hotel revenue growth. The association provides hotel professionals and their partners with tools, insights, and expertise to fuel sales, inspire marketing, and optimize revenue through programs such as the Marketing Strategy Conference, Adrian Awards, and HSMAI ROC. Founded in 1927, HSMAI is a membership organization comprising more than 5,000 members worldwide, with 40 chapters in the Americas Region. Connect with HSMAI at hsmai.org, HSMAI Facebook, HSMAI Twitter, and HSMAI YouTube.

Media Contact:

Miranda Brown