NOW OPEN: 2019 HSMAI Adrian Awards Entries for Future-Forward Hospitality Marketers

(McLean, VA, July 10, 2019) Attention all bold, imaginative, and future-focused hospitality marketers: The Hospitality Sales and Marketing Association International (HSMAI) is accepting entries for its 2019 Adrian Awards. For the 63rd year, HSMAI will proudly recognize exceptional agencies, brands, and individuals for their creativity and innovation in hospitality advertising, digital marketing, and public relations.

“Year after year, the Adrian Awards bring out the best in hospitality marketing. Our winners set the bar for marketers seeking to go above and beyond the ordinary by truly achieving the extraordinary” said Robert A. Gilbert, CHME, CHBA, president and CEO of HSMAI. “The Adrians not only challenge old ways of thinking but bring light to new ideas and technologies that will lead the future of travel marketing in 2019 and beyond.”

The Adrian Awards encompass three divisions: advertising, digital marketing, and public relations. Travel industry professionals and agencies compete for gold, silver, and bronze awards in each category. The most extraordinary entrants are recognized as platinum winners, with one entrant in each of the three categories receiving the “Best in Show” distinction.

“The 2019 Adrian Awards theme is ‘Fast Forward to the Future,’” said Fran Brasseux, CHSE, CHBA, executive vice president, HSMAI. “As technology rapidly evolves, it is more crucial than ever for marketers to be on top of their game. With travel becoming more personal and tech-savvy, we look to honor the marketers who are bringing innovation, design creativity, new trends, and measurable results to the industry.”

In 2018, HSMAI introduced two new awards. The Facebook Mobile Video Award evaluates campaigns based on how their creative assets capture attention on mobile and how measurement solutions translate into real business results. In addition, the Corporate Social Responsibility Award showcases entrants’ efforts in areas such as environmental impact, employee relations, community support, volunteering, and philanthropy.

New this year, the HSMAI Foundation Talent & Leadership Development Award recognizes outstanding efforts to attract, develop, and engage industry professionals in sales, marketing, and revenue optimization — including hiring campaigns, training, mentorship, and leadership development programs. As of 2018, The U.S. Bureau of Labor Statistics estimates there are 1,139,000 job openings across the leisure and hospitality sector. It is crucial the right people are put in place now to optimize the results of sales, marketing, and revenue management, so they can successfully navigate the industry cycle and softer market conditions. The HSMAI Foundation is proud to recognize the efforts made to bridge the hospitality industry talent gap.

The Adrian Awards early-entry deadline is July 22, 2019, and the final deadline is August 22, 2019.
Please note all entries for the Adrian Awards must be submitted online.

HSMAI is also accepting nominations for the 2019 HSMAI Top 25 Extraordinary Minds in Hospitality Sales, Marketing, and Revenue Optimization 2019 and the 2019 Lifetime Achievement honors. For submission guidelines and award information, visit HSMAI’s Top 25/Lifetime Awards.

Adrian Awards entries will be judged by a panel of advertising, digital marketing, and public relations experts and leading members of the hospitality and travel industry. Professionals interested in being a judge must have at least eight years of hospitality, travel or tourism marketing, or specific media experience. For more information or to apply, please visit HSMAI’s Adrian Awards Judging.

We appreciate the support of our generous sponsors. This year’s Adrian Awards Benefactor Partner is Facebook. Our 2019 Broadway Partners are Google, Hemsworth Communications, Ideas Collide, and Travel Click. Interested in becoming an Adrian Awards partner? Contact Elise Rhinehart at

For more information on the Adrian Awards competition, please contact Ellen Wilson at or visit the Adrian Awards online. To receive instant updates, follow the Adrian Awards’ Twitter and Instagram accounts.

The Hospitality Sales and Marketing Association International (HSMAI) is committed to growing business for hotels and their partners and is the industry’s leading advocate for intelligent, sustainable hotel revenue growth. The association provides hotel professionals and their partners with tools, insights, and expertise to fuel sales, inspire marketing, and optimize revenue through programs such as HSMAI Digital Marketing Strategy Conference, Adrian Awards, and Revenue Optimization Conference. Founded in 1927 and celebrating 90 years in 2017, HSMAI is a membership organization comprising more than 5,000 members worldwide, with 40 chapters in the Americas Region. Connect with HSMAI at, HSMAI Facebook, HSMAI Twitter, and HSMAI Youtube.